The Creative Director/Copywriter combination most truly embodies the concept of left brain right brain. It is a continual balancing act between the hemispheres. As a CD, first to encourage, enhance, guide and get out of the way of brilliant, and sometimes not-so-brilliant, award-winning, or soon-to-be-so creative people who don't so much lose sight of the business side of the business as believe their concepts can leap tall buildings at a single exposure. And who often just don't understand why everybody el