Lorrie has been writing copy as a marketing professional for 20 years. As a freelance writer, she specializes in creating fiery marketing materials for small businesses, and editing or co-writing books and scripts. Lorrie is a storyteller who applies both creative and technical writing skills to capture the essence of a business and its owners. She believes that people are always the heart of the story - after all, it is people who start businesses, not the other way around! Her strength is capturing emotional impact through words and representing the human element in business. She captures the passion and expertise of her clients through custom-designed brochures, websites, articles, presentations and other collateral.