Professional Copywriters in Hendersonville, Tennessee (Sumner County)

I create copy for clients in a variety of settings: business-to-business, business-to-consumer, internal communications and public relations. I was here when print and direct mail were the main modes of direct marketing, and I have helped many clients make the most of today's multi-channel content environment. I work in industries ranging from IT to publishing to health care, from the music business to professional theater – an always expanding list of companies and campaigns. Recent clients include HCA, SpringerNature Publishers, VoxMD, Deep Cove Analytics.... See More

Randall Putala is a direct marketing copywriting with over 36 years of copywriting experience. He has worked for well over 500 clients preparing high-response letters, telemarketing scripts, print ads and marketing campaigns. Clients served include IBM Direct, Amex Life, AT&T, The Associates, Airborne Freight, Haggar Slacks, Dallas Theater Center, Taco Bell, Frito Lay, Pepsico, Wells Fargo Bank, MBNA America, American Computer Supply, Manufacturers Hanover Bank, SunTrust and literally hundreds of banks, credit unions, mortgage companies, insurance companies, manufacturers and companies of all sizes. Putala's key expertise is in translating offers and product / service descriptions into "human speak"; in other words, taking programs that can often be complicated to the average reader, and making them understandable.

Starting on Madison Avenue in 1975, Putala began his career in the graphic arts world, apprenticing with Eichinger, Inc., a marketing agency serving AT&T, Celanese Corporation and many others. In 1976 he began work with Allied Graphic Arts in New York, one of the largest catalog agencies in the world. In 1980, Putala moved to Dallas where he was copywriter / designer / agency manager for Dunne Creative, now part of Rapp & Collins. In 1982 he moved to Tracy-Locke / BBDO, where he was direct marketing manager serving the agency's many Fortune 500 clients. In 1985 he went client side with Morgan Building Systems as their national advertising manager. In 1988 he moved to Nashville where he was vice president of creative and account management for FKB Direct, part of a 41-agency worldwide network. In 1990, Putala founded Strategic Direct Marketing, Inc. where he served as President for 21 years serving financial institutions and insurance agencies coast-to-coast. In 2012 Putala founded MailNow, a full-service direct marketing agency serving insurance agents and investment brokers around the country.

In addition to his marketing and advertising roles, Putala is also founder and CEO of World Hunger Team, Inc., a non-profit dedicated to solving world hunger in our lifetime.... See More

Copywriting A Successful Nonprofit’s Best Kept Secret

Did you know that there are over 1.8 million charities in the U.S. alone?
Each one could benefit from a professional copywriter. The need is great, but the supply is few.

Does your organization or ministry need help with copywriting?

Great Copy Saves Time and Earns Rewards

Nonprofits and ministries budgets are tight
.
Many times, people are overworked and underpaid.

It is passion for their cause that drives them.

Copywriting and content marketing sometimes falls on the shoulders of team members who do not have the time or know how to copywrite. It takes a specific skill to write for nonprofits and ministries.

Wouldn’t it save time and be easier to just hire a professional nonprofit copywriter?

It is worth the investment, because a good copywriter can have a direct impact on volunteers, corporate sponsors, and reoccurring donors.

It will free up your team to focus on what they are passionate about – THE CAUSE.
It is an investment that will pay for itself.

My name is Kevin Frasure and I am here to help. I have worked in the nonprofit or ministry field for over twenty years.

I understand that the budget is limited for great copy.

I understand the passion that ministries and nonprofit organizations want to make the world a better place.

I understand that volunteers and donors are gold to nonprofits.

Why Work with Me

I am a trained storyteller and copywriter. I have been trained by The Artist and Writers Institute, HFI, HSI, and Truby’s Writers Studio

I have written for Ocean Blue Project, The Boys and Girls Club, Consuming Fire Ministries and others.

I Can Help Your Organization Tap into A Hidden Goldmine

What is that goldmine? It is the goldmine of passionate donors and volunteers more than willing to give to your mission or cause.

COPYWRITING is the shovel that will tap into the hidden volunteers and donors that you may not have known is even out there.

Why Is Great Copywriting Needed for Your Organization?

Great copy helps you:

Identify your audience.

Shows how you are unique to other organizations.

Helps you share your story and organization’s needs in a effective way.

Motivates people to give their time, money, and resources to further your cause.
Helps you retain donors.

Here Are the Types of Copy I Can Help You With

Fundraising Letters

Fundraising letters is still an important way to raise funds for your organization.

You may be missing donors who will not give online by not providing fundraising letters.

According to research by Blackbard Institute fundraising letters remains an effective way to reach mature and baby boomer donors.

It still accounts for 24 percent of charitable giving in the US. 43 percent of baby boomers would rather donate through fundraising letters.

A well-crafted fundraising letter may be the solution to the problem of reaching baby boomers
.

Cases for Support

A Case for Support or sometimes called a Case Study is an effective tool to receive donations for your organization. It is well worth the investment.

It is a tool that is effective in reaching corporate donors or sponsors.

It is a valuable tool because it not only tells the story of all the great things your organization is doing; it backs it up with facts. A great case for support will show data and facts about how your organization solved a problem that your donors care about.

EMAILS

A study by Campaign monitor showed that 42% of donors prefer hearing from nonprofits via email. Emails are effective because you own your list of donors unlike social media.

Emails are an effective way to build trust and relationships with your donors, making them into repeat donors.

Studies show that email marketing outranks social media, SEO, and PPC advertising.
Emails provides roughly $44 for every $1 spent.

BLOGS

Blogs amplify your mission and spreads awareness of your cause. A blog is used to build trust and show the success of your organization.

Blogs positions you as an expert and motivates donors to give to your cause.

Contact:

TESTIMONIALS

Great Concern For Others
Kevin has a kind heart. He has a great concern for others and puts their needs before his own.
Jenny Robinson

Honest
Kevin is honest in all situations, whether it be pertinent to a situation at work or his personal life. He is a kind and gentle man, and is always willing to help others in any way he can. He has intense dedication to his writing and is forever striving to further his education and skills.
Rachel Hartman

Dependable
Kevin is kind, loyal and committed to the work.
Brenda Showalter

The Ability To See
Kevin has the ability to see the potential in every person. He has great compassion and excels in whatever he puts his mind to.
Scotti Coles

Gentle Giant
Kevin is a friendly, gentle giant. He is an encourager and brightens people’s day.
Michael Angel

Embodies Creativity
Kevin embodies creativity and his tenacity and perseverance on any project is unrivaled. He carries the spirit of a true artist and lives and breathes his craft. He’s not only a joy to be around and work with but he lifts the bar with anyone that he is with both professionally and personally. Sometimes his quiet demeanor can be deceiving and Kevin can be overlooked but their loss and your gain! Kevin is truly a blessing.
Chad Taylor, Consuming Fire Ministries... See More